Olympic Success By The Numbers
Are you looking to quantify the success of the the Vancouver 2010 Olympic Winter Games? Here are British Columbia's Olympics - by the numbers.
ECONOMY:
- $770 million: added boost to B.C.’s economy as a result of the Games, in 2010 alone.
- $2 billion: added spending by delegations of sponsors, suppliers, networking businesses and athletic teams.
- 200 per cent: increase in business reported by Granville merchants during the Games.
- Three million: Olympic red mittens sold by The Bay.
- US$5.2 million: amount spent on Visa cards on the opening day of the Games (an increase of 46 per cent over the same day last year).
- 3.5 billion: viewers who will watch at least some coverage of the Games, according to the IOC. That’s half the world’s population; making these the most-watched Winter Games in history.
- 99 per cent: Canadian population who watched, read or listened to coverage of the Olympics on CTV television and website.
- 183 million: Americans who watched the Vancouver Olympics on the networks of NBC Universal through 15 days of the Games; four million more than watched the first 15 days of the 2006 Winter Games.
- 20 per cent: increase in NBC viewership through 13 nights of the Vancouver Games over the 2006 Winter Games.
- 110.6 million views to CTV’s Olympic website.
- 26 hours: average Olympic viewing of CTV’s 32 million viewers (as of Feb. 23).
- The Games will receive about 24,000 hours of coverage around the world, representing a 47 per cent increase over the 2006 Winter Games.
- 250 million: impressions from B.C.’s online ads on CTV, NBC, VANOC, MSN, travel and other web sites.
- 1,162,079: fans following the Olympic Games on Facebook and 14,106 followers on Twitter. (0500 Feb 27).
- 27 million: views of the You Gotta Be Here ads at Times Square, New York City; running twice every half hour on the Superscreen at 42nd St.
- 1.8 million: visits to HelloBC.com in February alone (average per year is 7 million).
- 480,000: views of the 102 videos on the You Gotta Be Here YouTube channel.
- 14,145: views of the free attractions Google Map (You Gotta Be Here page).
- 318 per cent: increase in site visits to HelloBC.com (Feb 2010 versus Feb 2009).
- 5,000: fans on the You Gotta Be Here Facebook page.
- One million viewers of Tom Brokaw’s “explaining Canada” online video.
- 1.5 million: visitors to Robson Square since opening day.
- 80,000: visitors to the BC Canada Pavilion (Feb. 12-28).
- Over 9,000: participants at the 100-plus events, presentations, conferences, held as part of the Provincial Hosting Program.
- 12,000: thrill seekers who have ridden the Robson Square zip line (700 per day).
- 17,000: people who have skated on the ice at GE Plaza since opening day (1,000 per day). About 75,000 have skated since the rink opened in November 2009.
- Nine: couples who have become engaged at or around the rink (to Feb 25).
- 14 Gold, breaking a Winter Olympic record for most gold medals won by a host country or any country at a single Olympic Winter Games. Total medals: 26
- 42: National, regional and corporate pavilions and attractions in Greater Vancouver.
- 13: International pavilions and hospitality houses in Greater Vancouver.
- 11: International pavilions and hospitality houses in Whistler.
- 1.5 million: spectators who flocked to free events during the Cultural Olympiad.
- 100,000: visitors to the permanent and mobile Visitor Information Centres on the lower mainland and Whistler (to Feb 19).
- 140,000: spectators recorded by VANOC for day six of the Games (Feb 17).
- 39,000: travellers (estimated; plus their 77,000 pieces of baggage) departing the Vancouver International Airport on March 1.
- 290,000: Canada Line passengers on Feb. 19. Ridership was up over 100 per cent to average over 207,000 per day during the Games.
- 975,000: bus riders, an increase of 34 per cent.
- 48,000: SeaBus riders, an increase of 200 per cent.
- 488,000: SkyTrain passengers on B.C. Day, Feb. 14. The ridership on Expo/Millennium Lines was up 54 per cent during the Games.
